cablenet signage & environmental branding

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The concept of the design is based on the idea and core values of fiber-optics technology: technological speed, fast and reliable internet and telecommunication. With a focus on fiber optic-inspired motifs combined with clean typography & iconography; all together create a sense of movement and speed, while also reinforcing the idea of technological improvement. Overall, it is an attempt for a powerful graphic representation applied in a physical environment and the same time combined and embedded into signage and wayfinding elements .